28th February 2012 – Choosing the Type of Primary Research

Primary Research is research that is done by the first person. In this session, we were taught that there are many techniques which could be of use to collect primary data such as questionnaire, interview, focus group and many more. I taught the best way to get better and accurate result would by Interviewing store manager and giving out questionnaire to staff in order to find out their views on the method in which they believed they were recruited and selected to work for a particular role.

This session taught us that when doing questionnaire, there are different type of questions that could be included. Questions such as dichotomous, multiple choices, rating scale which all consist of closed questions. In order to find out more about the different type of question, I started researching online and came across this YouTube link which highlighted the different type of questions. The link for is shown here

Also, when designing a questionnaire, there are certain things that need to be avoided such as ambiguity, leading or loading questions, two questions in one, assumptions, generalisation, negative and hypothetical questions in order for the respondent to find it easy and simple to respond to the questionnaire.